Chuck Brown is a hospitality professional with over 22 years of experience with the Westin brand at Starwood Hotels & Resorts including responsibility for global brand definition, property compliance and portfolio management. Most recently, for nearly a decade, he was responsible for the global consistency of Westin Hotels & Resorts; including signature products and programs such as the Heavenly Bed®, Heavenly Bath® and Westin Workout®. During Chuck’s tenure, Westin enhanced its brand positioning and sharpened its focus on creating emotional connections with its guests with the goal of inspiring “loyalty beyond reason”. Westin dramatically increased its market share and brand footprint with quality growth. His expertise includes: hotel operations, branding, compliance, guest satisfaction, profitability, hotel development, openings and brand conversions. Mr. Brown is also principal and partner of LPF Hospitality Performance.
Lance Paul Fisher most recently led the North American service culture transformation efforts for Starwood Hotels & Resorts Worldwide. Lance is a top hospitality executive with a successful record utilizing effective communication strategies and educational resources that drive positive customer perceptions and employee engagement, leading to increased internal and external loyalty, revenue and maximized profit.
Working with such brands as Westin, Marriott Hotels & Resorts, Crowne Plaza, Embassy Suites to name a few; his 20 plus years experience within the hospitality industry represents every guest contact and operational management area including sales and nearly ten years executive leadership. Mr. Fisher specifically has held positions of Hotel General Manager for a variety of brands and segments. His unique experience also includes adjunct professor at San Francisco State University.